GrowingTogether
GrowingBuilding resilience into farming systems
Groundshift partners with farmers to implement high-performing, biology-led farm systems that deliver consistent profitability, greater health, and long-term resilience
Trusted partners.
Biological experts.
Practical advice
.
Our focus
Our work focuses on understanding the whole system and helping farmers make informed decisions that suit their land, climate, and goals.
Supporting farmers and industry with:
Systems thinking
We work with your farm system as a whole, from soils right through to business strategy.
Soil health & function
Building biologically active soils that increase productivity and resilience.
Lower-input farming
Reducing input dependency and costs while maintaining or improving margins.
Long term business resilience
High performing, biologically-driven systems that reduce risk and deliver more stable returns.
Practical transition planning
Co-creating context-specific pathways that maximise opportunity while managing risk.
Value capture and creation
Producing higher quality products with attractive attributes, opening up market premiums, diversification opportunities and nature credits.
How we work
Practical thinking for long-term change
Our approach is deliberately simple and grounded in the realities of farming in Aotearoa. Working in a manner the land and farmer can sustain whilst remaining profitable.
#1
Assessment
Our Whole Farm Assessment provides a system-wide understanding of your farm by analysing soils, agronomy, finances, and goals together. We identify key opportunities and constraints, then deliver practical, prioritised recommendations to improve health, reduce inputs, and build consistent profitability.
#2
Advisory
Our specialist advisory service turns strategy into action through an ongoing technical partnership. Beginning with a Whole Farm Assessment, we provide on-farm support, education, and regular troubleshooting to guide long-term transitions. Independent, data-led advice and collaborative learning ensure your move to a biology-led, low-input system is supported and sustained.
#3
Education
Our education offering provides an independent pathway to biological agriculture, combining workshops, online learning, and farmer-to-farmer collaboration. Designed to bridge theory and practice, our programs build the skills and confidence needed to develop resilient, low-input farming systems at any stage.
Meet the team
Groundshift was formed in 2025 by a small group of agricultural leaders who share a belief that farmers deserve independent, practical support to navigate environmental and system change without ideology or pressure.
Our work connects people, food, and ecosystems to support greater health, abundance, and resilience across New Zealand.
Conan
Moynihan
Groundshift
Conan is an agribusiness coach previously of Force of Nature Consulting. He grew up on a sheep and beef farm in Cave, South Canterbury, and has a passion for business, people development and shifting NZ agriculture toward a more nature-aligned system. A Kellogg Scholar and CREATE fellow, he also hosts a podcast!
Founder, Force of Nature Consulting & Podcast
Speaker, Underground Festival
Sam
Lang
Groundshift
Sam is a farmer and agroecological coach who loves helping farms and farmers realise their potential. His personal mission is to completely wear his spade down by 65, doing soil assessments and planting out agroforestry systems. Sam is a Nuffield Scholar, a ‘CREATE’ agroecological coaching graduate, and has been heavily involved in Quorum Sense.
Nuffield New Zealand Scholar
Knowledge Hub Curator, Quorum Sense
Chanelle
O'Sullivan
Groundshift
Chanelle grew up in the city but at an early age decided that farming was the life for her. She has embraced that whole-heartedly, raising her children on a lifestyle farm in Central Otago, establishing large rural community groups, becoming a Kellogg scholar, studying Holistic Management with the Savory Institute, and co-founding the Underground Festival.
Quorum Sense practitioner
Experience across community-led land initiatives
Alex
Babkov
BKV Labs
A successful founder and technology executive with a background in systems, product, and law. Alex is leveraging his expertise to help build out the operational infrastructure required to help the team transition more farms faster.
Co-founder of large scale Australian proptech organisation
Conan
Moynihan
Groundshift
Conan is an agribusiness coach previously of Force of Nature Consulting. He grew up on a sheep and beef farm in Cave, South Canterbury, and has a passion for business, people development and shifting NZ agriculture toward a more nature-aligned system. A Kellogg Scholar and CREATE fellow, he also hosts a podcast!
Founder, Force of Nature Consulting & Podcast
Speaker, Underground Festival
Sam
Lang
Groundshift
Sam is a farmer and agroecological coach who loves helping farms and farmers realise their potential. His personal mission is to completely wear his spade down by 65, doing soil assessments and planting out agroforestry systems. Sam is a Nuffield Scholar, a ‘CREATE’ agroecological coaching graduate, and has been heavily involved in Quorum Sense.
Nuffield New Zealand Scholar
Knowledge Hub Curator, Quorum Sense
Chanelle
O'Sullivan
Groundshift
Chanelle grew up in the city but at an early age decided that farming was the life for her. She has embraced that whole-heartedly, raising her children on a lifestyle farm in Central Otago, establishing large rural community groups, becoming a Kellogg scholar, studying Holistic Management with the Savory Institute, and co-founding the Underground Festival.
Quorum Sense practitioner
Experience across community-led land initiatives
Alex
Babkov
BKV Labs
A successful founder and technology executive with a background in systems, product, and law. Alex is leveraging his expertise to help build out the operational infrastructure required to help the team transition more farms faster.
Co-founder of large scale Australian proptech organisation
Ready to start growing together?
