Last updated: 30 May 2026

1. About this policy

Groundshift ("Groundshift", "we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, disclose, and protect your personal information when you use our website (groundshift.ag), our online learning platform, and our related education programs, workshops, and events (together, our "Services").

This policy is governed primarily by the New Zealand Privacy Act 2020 and the Information Privacy Principles (IPPs) it contains. Where we handle the personal information of individuals in Australia, we also act consistently with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

The legal entity responsible for your personal information is [FULL LEGAL ENTITY NAME, e.g. Groundshift Limited, NZBN ________].

By using our Services, you agree to the collection and use of information in accordance with this policy.

2. Information we collect

We collect personal information that you provide to us and that we generate through your use of our Services.

Information you give us directly:

• Identity and contact details, such as your name, email address, phone number, and postal or farm address.
• Account information, such as your username, password, and profile details.
• Farm and business information, such as your farm or business name, location, property size, enterprise type, farming systems and practices, and other operational details you choose to share through the platform, workshops, or coaching.
• Payment information, such as billing details and transaction records. Card payments are processed by our third-party payment providers; we do not store full card numbers on our systems.
• Content you submit, such as questions, survey and assessment responses, forum or community posts, and communications with us.

Information we collect automatically:

• Usage and analytics data, such as pages viewed, lessons or sessions accessed, time spent, referring pages, and interactions with our content.
• Device and technical data, such as IP address, browser type, device identifiers, and operating system.
• Cookies and similar technologies (see section 8).

We collect personal information directly from you wherever practicable. Occasionally we may receive information from third parties, such as event co-hosts, referral partners, or analytics providers, where you have agreed to that sharing or it is otherwise permitted by law.

3. How we use your information

We use your personal information to:

• Provide, operate, and maintain the platform and your account.
• Deliver education programs, workshops, online learning, and events, including registrations and follow-up.
• Personalise learning content and recommendations relevant to your farming context.
• Process payments and manage subscriptions or enrolments.
• Communicate with you, including service messages, responses to enquiries, and (where you have opted in) newsletters and updates.
• Improve and develop our Services, including through analytics and research.
• Support farmer-to-farmer collaboration and community features you choose to participate in.
• Meet our legal, regulatory, and record-keeping obligations.

We will only use your information for a purpose connected to why it was collected, or for a directly related purpose you would reasonably expect, unless you consent otherwise or the law permits it.

4. Marketing communications

Where you have opted in, or where otherwise permitted by law, we may send you marketing communications about our programs, events, and resources. Every marketing email includes an unsubscribe link, and you can opt out at any time by contacting us. Opting out of marketing does not stop essential service-related messages about your account.

5. Disclosure of your information

We do not sell your personal information. We may share it with:

• Service providers who help us operate our Services, such as cloud hosting, platform and software providers, payment processors, email and communications tools, and analytics providers. These providers are only permitted to use your information to perform services for us.
• Event and program partners where you register for a co-hosted event or program, limited to what is needed to deliver it.
• Professional advisers such as auditors, lawyers, and accountants.
• Authorities or other parties where required or authorised by law, or to protect our rights, safety, or property, or those of others.

Some of these providers may be located, or store data, outside New Zealand and Australia. Where we transfer personal information overseas, we take reasonable steps to ensure it is protected by comparable safeguards to those under the New Zealand Privacy Act 2020 and, where applicable, the Australian Privacy Principles.

6. Storage and security

We hold personal information in electronic form, generally with reputable cloud providers, and protect it using reasonable technical and organisational measures including access controls, encryption in transit, and staff confidentiality obligations. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We keep personal information only for as long as needed for the purposes described in this policy, or as required by law, after which we securely delete or de-identify it.

7. Your rights and choices

Under the New Zealand Privacy Act 2020 (and, for Australian individuals, the Australian Privacy Principles) you have the right to:

• Request access to the personal information we hold about you.
• Request correction of information that is inaccurate, out of date, incomplete, or misleading.
• Withdraw consent or opt out of marketing.
• Ask questions or make a complaint about how we handle your information.

To exercise any of these rights, contact us using the details in section 10. We will respond as soon as reasonably practicable and within the timeframes required by law. We may need to verify your identity first. There is generally no charge, though we may charge a reasonable fee for certain access requests as permitted by law.

8. Cookies and analytics

We use cookies and similar technologies to operate the website, remember your preferences, and understand how our Services are used. Some cookies are essential; others (such as analytics cookies) help us improve our content. You can control or disable cookies through your browser settings, though some features may not work properly if you do. Where required, we will request your consent before placing non-essential cookies.

9. Children's privacy

Our Services are intended for farmers, agribusinesses, and related professionals, and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

10. Contact us and complaints

If you have questions, requests, or complaints about this policy or your personal information, contact us at:

GroundshiftEmail: [PRIVACY CONTACT EMAIL, e.g. privacy@groundshift.ag]Postal address: [POSTAL ADDRESS]

We take privacy complaints seriously and will work with you to resolve them. If you are not satisfied with our response, you may complain to:

• New Zealand: the Office of the Privacy Commissioner — www.privacy.org.nz
• Australia: the Office of the Australian Information Commissioner (OAIC) — www.oaic.gov.au

11. Changes to this policy

We may update this policy from time to time. The current version will always be posted on this page with the "Last updated" date above. Material changes will be notified through our Services or by email where appropriate. Continued use of our Services after changes take effect means you accept the updated policy.

This document is a template prepared to reflect Groundshift's described operations. It is not legal advice. We recommend having it reviewed by a qualified privacy lawyer before publication, and confirming the bracketed details (legal entity name, contact email, and postal address) are correct.

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